Aug 4 2025

Get Ready for the Dell Revolution

Dell Reimagines the Future of Business Computing: Workstations, Monitors & Latitude Rebranded — Now Available at Al Ershad Stores in UAE, Bahrain & Oman

For over four decades, Dell Technologies has delivered powerful computing solutions to professionals, enterprises, and creators around the globe. Now, in a move that marks a transformational shift, Dell is simplifying its portfolio with a new, unified naming structure — built to help customers navigate their options with clarity and confidence.

Among the most significant changes are in the categories that professionals and enterprises rely on most:

Dell Precision Workstations
Dell UltraSharp & Professional Monitors
Dell Latitude Laptops (now part of the Dell Pro family)

As one of the largest authorized Dell partners in the GCC, Al Ershad Computer Group is excited to bring these newly named, AI-ready solutions to customers across UAE, Bahrain, and Oman.

Let’s explore what this rebranding means — and how you can be among the first to upgrade at Al Ershad stores or online at alershadonline.com.

🔧 Dell Precision = Dell Pro Max: The New Identity of Workstation Excellence

Dell Precision workstations have long been the gold standard for engineers, architects, content creators, and analysts who demand maximum computing power and reliability. With the new naming strategy, these elite devices are now under a unified name: Dell Pro Max.

✅ What’s New:

Dell Pro Max represents the highest-performance tier in Dell’s portfolio.
Offers powerful mobile and tower workstations for graphics-intensive and compute-heavy workloads.
Easier to identify: Every product includes size, configuration, and generation info in the name.

💼 Mobile Workstation Examples:

Old: Precision 5690 Laptop → New: Dell Pro Max 14 Premium
Old: Precision 7680 Laptop → New: Dell Pro Max 16 Plus

🖥️ Tower Workstation Examples:

Old: Precision 3660 Tower → New: Dell Pro Max Tower T2
Old: Precision 3460 SFF → New: Dell Pro Max Slim
Old: Precision 3280 Micro → New: Dell Pro Max Micro

🚀 Who Needs Dell Pro Max?

3D CAD professionals, engineers, and product designers
AI developers and data scientists
Video editors, VFX artists, and game designers
Financial analysts and software developers

Whether you need GPU-accelerated rendering or massive multitasking performance, Dell Pro Max is engineered to be future-ready and AI-optimized.

🔍 Find these models at Al Ershad stores — visit Dubai, Abu Dhabi, Sharjah, Oman, or Bahrain for consultation and demos, or shop online at www.alershadonline.com.

🧠 Latitude is Now Dell Pro: The Smart Choice for IT Environments

Another major update in Dell’s portfolio is the transformation of Dell Latitude laptops — now integrated under the Dell Pro brand. Known for reliability, enterprise features, and sleek design, Latitude laptops have always been a top choice for professionals and IT-managed organizations.

✅ What’s New:

Latitude = Dell Pro
Simplified product tiers: Base, Plus, Premium
Clearer naming by screen size and year
Better scalability and consistency across generations

💼 Laptop Examples:

Old: Latitude 3450 → New: Dell Pro 14
Old: Latitude 5350 → New: Dell Pro 13 Plus
Old: Latitude 7350 Ultra-Light → New: Dell Pro 13 Premium

These devices are built for professional environments, featuring:

Intel vPro & AMD Ryzen Pro processors
Enhanced security & remote manageability
Long battery life, fast charging, and lightweight design

Whether you’re in finance, logistics, education, or enterprise IT — Dell Pro laptops (formerly Latitude) offer the perfect blend of mobility, power, and security.

🛒 Available now at Al Ershad Computer stores in UAE, Bahrain, and Oman. Bulk orders and business pricing available upon request.

🖥️ Dell Monitor Lineup Gets a Refresh: UltraSharp, Plus & Pro

Visual clarity is critical in every workspace — and Dell is taking a huge leap in simplifying its monitor lineup too. The new branding delivers a clearer view of performance, size, and intended use.

✅ What’s New:

Dell’s monitor families are now grouped by clarity and function:

Old Series	New Series	Use Case
UltraSharp	Dell UltraSharp	Creative professionals & color accuracy
P-Series	Dell Pro	Business productivity
S-Series / SE-Series	Dell Plus / Dell	Home, casual office, students
E-Series	Dell Standard	Entry-level, cost-effective

🌟 Dell UltraSharp: For Color-Critical & Creative Work

Factory-calibrated color accuracy
Ultra HD / 4K+ displays with HDR
Ideal for media, design, photography, and medical imaging

💼 Dell Pro Monitors: For Professionals

Thin bezels, ergonomic stands
USB-C / DisplayPort connectivity
TUV-certified for eye comfort

🏠 Dell Plus / Standard: For Everyday Use

Budget-friendly displays with Full HD or QHD resolution
Good for schools, casual gaming, and video conferencing

🎯 Dell has removed confusing model overlaps, so you know exactly what level of performance you’re getting — making IT purchasing decisions faster and smarter.

✅ All new monitor series will be available at Al Ershad stores and online, with full support for bulk corporate purchases and enterprise integrations.

🧮 How to Decode the New Naming System

Dell has introduced a 5-part model identifier to help customers quickly understand what they’re buying:

Example: P-B-14-25-0

P = Dell Pro (Laptop)
B = Plus Tier
14 = 14” screen
25 = Launch Year (2025)
0 = Intel CPU

This structure is applied across workstations, laptops, and even monitors, ensuring cross-portfolio consistency and future-proof planning for IT teams.

🌍 Available in UAE, Oman & Bahrain at Al Ershad Computer Group

As the branding rolls out globally in early 2025, Al Ershad Computer Group is your trusted Dell destination for exploring and purchasing:

Dell Pro Max Workstations
Dell Pro Laptops (Latitude series)
Dell UltraSharp, Pro & Plus Monitors

We operate across the GCC with branches in:

Dubai – Al Ain Center, Mena Bazaar
Abu Dhabi – Mussafah
Sharjah
Bahrain
Oman

🛍️ Shop in-store or online:
🔗 www.alershadonline.com
🔎 Store Locations

💡 Why Choose Al Ershad?

We’re not just another tech retailer. Al Ershad is:

✅ An authorized Dell partner
✅ Stockist of new generation AI PCs
✅ Provider of end-to-end IT solutions
✅ Trusted by corporate, education, and government sectors
✅ Known for after-sales support and service centers

We also offer:

🖥️ Demo units for enterprises
🔄 Trade-in and PC refresh programs
🎁 Seasonal promotions and bundle offers
📦 Fast delivery and installation services